10 reasons to turn web content into video

10 reasons to turn web content into video with 011.video

#1 Videos Help Organic Visibility

Who doesn’t want more traffic? Because video-rich snippets are one of the first items on Google search results pages, repurposing your content is a wonderful method to improve organic traffic. As a result, having your video thumbnail appear in a Google search resulted in increased brand awareness and hits. So we all know what more traffic can mean: Sales.

#2 Get more traffic straight from YouTube

Videos are in high demand, and many people prefer YouTube over a Google search for most queries in their daily lives. As Internet users are able to watch videos without interrupting their current activity, most of them prefer to watch a video rather than read words on a webpage.

#3 Improve your social media visibility

Not only do videos provide more organic visibility, but there are the most popular content type on almost every social media site, with the more immersive, engaging visual format proven to retain more attention and better communicate brand messaging time and time again.
Video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences

#4 Boost Landing page conversion

Video marketing statistics show that video content is more engaging than plain text. Because it’s easier, most of us would rather watch than read a whole landing page content, and they have also been proven to increase on-page interaction and conversions, which is an important ranking factor.

#5 Video increase sales

According to Forbes study, 64% of consumers are more likely to buy a product after watching a video about it. The average internet user spends 88% more time on a website with video than without. Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%.

#6 Video Builds Trust

Conversions and sales are built on the foundation of trust. The whole concept of content marketing is built on building long-term connections and trust. Stop selling and instead attract customers by presenting them with fascinating and helpful information. It’s all done through video. Effective marketing videos use a conversational tone to sell your offerings. This gives the impression of a personal approach, which is why most consumers say videos give them more confidence to buy online.

#7 Everything Can Be Explained Through Video Marketing

Are you preparing to launch a new product or service? Make a video to demonstrate how it works. Make animated films. Animation has the ability to bring concepts to life in a way that neither text nor live video can. Plus, boring talking heads are no longer enough to break up the cacophony. Animated videos are the ideal blend of entertainment, nostalgia, and usability.

#8 Video make your content mobile-friendly

69% of smartphone users say videos are a perfect solution for smartphone viewing, as it offers a quick way for consumers to grasp an overview of a product.

#9 Maximize your content investments

Content is not free, contrary to popular belief. It’s actually extremely expensive to produce. It takes a lot of time and money, and neither is something any marketing department nor company has in abundance. Reusing material can help you get the most out of the money you spent before.

#10 Refresh existing content to increase Sales

Like other companies, you’ve no doubt already generated a mountain of content. We keep adding to that mountain as we fully focus on creating new material. And that means old material, even if it’s excellent, gets buried behind all the new material and customers can’t see it. Reusing content can breathe new life into a lot of excellent, outdated material. Repurposing content isn’t the same as copying and pasting. Yes, your viewers will be bored if you write and broadcast the same material on every channel, again and over again. But if you take a white paper and turn it into a video series, it’s going to be new, and it’s going to be different.

Try 011.video Webpage to video conversion for free now.

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