Common mistakes to avoid when using user-generated video content in marketing

Here is a simple six-step framework to turn an article into a video:

1. "Identify the purpose": Determine the goal of the video and what message you want to convey.

2. "Scan the article and determine the structure": Identify the key points and structure of the article to create an outline for the video.

3. "Chunk and shave important information": Condense the article into shorter, more digestible pieces of information that can be easily understood in a video format.

4. "Match text and visuals": Choose visuals that match the text and help convey the message of the video.

5. "Add music and voice over": Add background music and a voice-over to make the video more engaging.

6. "Edit and finalize": Review and edit the video to ensure it flows well and conveys the intended message.

Additionally, here are some video marketing strategies that can help boost the visibility, engagement, and conversion rate of your videos:

– Repurpose your videos
– Add user-generated content (UGC) videos to your marketing campaigns
– Invest in vertical videos
– Set goals for video marketing
– Decide on your platform(s)
– Get right to the point when creating awareness-stage video content
– Educate customers

By following these steps and strategies, you can turn your article into an engaging video that effectively conveys your message and helps attract and convert new customers.


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