Motion graphics and animation are both forms of visual storytelling that can be used to create engaging videos for businesses.
Here are some main differences between both :
Motion Graphics - Motion graphics are a subgenre of animation that typically involve animated graphics, text, and shapes - They are best for outlining or emphasizing facts and illustrating a point you're trying to make - Motion graphics are usually easier to produce than advanced animations, making them a more cost-effective option - They are used when there's no need for narrative or storytelling - Motion graphic videos can break down complex services or products and present them in a memorable way
Animation - Animation can bring characters to life with emotional narratives, creativity, and artistic expression - It is more similar to illustration than graphic design - Animation is more expensive than motion graphics, especially when using photorealistic CGI, hand-drawn or painted artwork, and stop-motion techniques - If you want to highlight the emotional aspects of a story, provide a narrative, or connect with your audience on an emotional level, animation is the better choice - Animated videos generally include animated characters
To choose the best option between the two, you need to be more attentive to the requirements you have. If you want to emphasize facts and illustrate a point, motion graphics are the better choice. If you want to tell an emotional story or bring characters to life, animation is the better choice.